Build a Career in Digital Marketing
Learn digital marketing through hands-on projects, live training, and real-world tools. This live online course supports both beginners and professionals looking to grow with clarity and confidence, and prepares for real work across agencies, teams, and freelance roles.
What You Will Learn
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01Social Media Marketing & Meta Ads
- Intro to Social Media Marketing & Why Meta
- Facebook Page Access & IG-FB connection
- Different types of content. copies and formats
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02Meta Ads Manager Essentials
- Learn Ad Objectives. Funnel flow & ad structure basics
- Know Audience type & use of Creative Hub
- Get familiar with Ads manager dashboards
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03Inbound & Outbound Marketing
- Buyer Persona & Buyers Journey
- Target Audience
- Purchase Cycle
- Inbound Marketing Diagram
- Marketing Funnel
- Retargeting & Remarketing
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04Advanced Meta Ads, & Business Tools
- Learn Ad Objectives
- Funnel flow & ad structure basics
- Know Audience type & use of Creative Hub
- Get familiar with Ads manager dashboards
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05Computer Basics
- This module will introduce Computer Basics and File Management
- guide learners through using Browsers, Search Engines, and essential Keyboard Shortcuts
- walk through Google Apps and Email Setup
- include Typing Tests and Practice sessions for skill enhancement.
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06Introduction to Digital Marketing
- What Is Business ?
- Functioning Departments Of A Business Marketing
- Digital Marketing Scope & Opportunities
- Skills Required For A Digital Marketer
- Mass Media vs Digital Marketing
- Importance of Digital Strategy and Data Analysis
- Basic Computer and Design Essentials
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07Personal Branding
- LinkedIn profile optimization & content strategy
- Instagram/Meta account setup
- page creation and branding
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08Website Development & Management
- Importance of website
- Get introduced to domains, hosting and wireframing
- Understanding CMS & Wordpress Platform
- Install WordPress, themes, and essential plugins
- Explore dashboard and create pages
- Insertion of flexbox & containers
- Exploring the elements & widgets
- Spacing adjustments using padding, margin, and column gaps
- Social icons and linking
- Optimisation of Header & Footer
- Enquiry form creation Building menu and internal linking structure
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09Introduction to Content Marketing & Strategy
- Content Marketing Essentials
- Inbound vs outbound, digital vs traditional
- Colour psychology, data, and community building
- HubSpot Certification & strategy building
- Branding & Buyer Focus
- Design thinking, buyer persona, CRM, brand positioning
- Branding vs marketing vs advertising
- Practical Content Execution
- Brand audit, content calendar, and workflows
- Copywriting principles - AIDA, ad formats, creative styles
- Buzz, moment & sensory marketing tec
- Content Execution
- Build Behance portfolio
- Create spec ads & repurpose content
- Plan personal content calendar
- Use video/audio tools & gap analysis
- Brand Audit Presentation
- Present personal/brand insights Practice structured brand evaluationhniques
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10Search Engine Optimization & Google Ads
- What are Keywords
- Google’s dominance & data fetching process
- Important SEO algorithms
- Difference in white hat & black hat SEO
- On-Page SEO Enhancements
- Plagiarism check & Optimisations
- Placing keywords rightly
- Heading optimisations and its heirarchy
- Usage of Internal & outbound linking
- Understanding snippets & Optimising
- Social sharing using open graph tags
- RankMath setup & Functionalities
- Making websites more easier for bots to crawl & understand
- SiteKit installation - integration of tools
- Use Google Search Console for tracking performance
- Understand user behavior with Google Analytics
- Manage scripts and events using Google Tag Manager
- Guest blogging, article & forum submissions
- Social bookmarking, document uploads, engagement hacks
- Business listings to improve local visibility
- Segregation of broad, phrase & exact match keywords
- Structure of Google Ads
- Campaign Creation & Different type of Objectives
- Different Types of Audience & Assets
- How to create Conversion Tracking & Remarketing Audience
- Google Ad Practical Sessions
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11Presentation Skills
- Presentation Skills
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12ORM, Email & Marketing Automation
- What is ORM (Online Reputation Management)
- Basics of influencer & affiliate marketing
- Introduction to email marketing strategies
- Social media automation with InstaChamp & ManyChat
- Sample chatbot creation for Instagram & WhatsApp API intro
- Pabbly & Zapier walkthroughs to connect platforms
- WATI interface for WhatsApp automation
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13Soft Skills & Interview Prep
- Presentation & communication skills
- Resume & LinkedIn polish
- Interview Q&A, body language & confidence tips
- Mock interviews & career mindset
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14Agency Orientation
- What services you can offer clients
- How to price your work & handle cost breakdown
- How to run client meetings like a pro
- Freelancing vs agency career paths
- Overview of tools, workflow & first project prep
Who This Course Is For?
This course is perfect for anyone who wants to start or grow a career in digital marketing
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Students & fresh graduatesStudents looking to build a strong career path
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Working professionalsWorking professionals upgrading skills for better opportunities
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Business ownersBusiness owners who want to grow their brand online
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Career switchersIndividuals moving from entirely different career entering the digital field
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HomemakersHomemakers wanting flexible freelance work
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Freelancers & influencersFreelancers & influencers wanting to scale with strategy