Build a Career in Digital Marketing

Learn digital marketing through hands-on projects, live training, and real-world tools. This live online course supports both beginners and professionals looking to grow with clarity and confidence, and prepares for real work across agencies, teams, and freelance roles.

10,000+ Students Trained
Learn From Industry Experts
4.9 Rated by Professionals

What You Will Learn

  • 01
    Social Media Marketing & Meta Ads
    • Intro to Social Media Marketing & Why Meta
    • Facebook Page Access & IG-FB connection
    • Different types of content. copies and formats
  • 02
    Meta Ads Manager Essentials
    • Learn Ad Objectives. Funnel flow & ad structure basics
    • Know Audience type & use of Creative Hub
    • Get familiar with Ads manager dashboards
  • 03
    Inbound & Outbound Marketing
    • Buyer Persona & Buyers Journey
    • Target Audience
    • Purchase Cycle
    • Inbound Marketing Diagram
    • Marketing Funnel
    • Retargeting & Remarketing
  • 04
    Advanced Meta Ads, & Business Tools
    • Learn Ad Objectives
    • Funnel flow & ad structure basics
    • Know Audience type & use of Creative Hub
    • Get familiar with Ads manager dashboards
  • 05
    Computer Basics
    • This module will introduce Computer Basics and File Management
    • guide learners through using Browsers, Search Engines, and essential Keyboard Shortcuts
    • walk through Google Apps and Email Setup
    • include Typing Tests and Practice sessions for skill enhancement.
  • 06
    Introduction to Digital Marketing
    • What Is Business ?
    • Functioning Departments Of A Business Marketing
    • Digital Marketing Scope & Opportunities
    • Skills Required For A Digital Marketer
    • Mass Media vs Digital Marketing
    • Importance of Digital Strategy and Data Analysis
    • Basic Computer and Design Essentials
  • 07
    Personal Branding
    • LinkedIn profile optimization & content strategy
    • Instagram/Meta account setup
    • page creation and branding
  • 08
    Website Development & Management
    • Importance of website
    • Get introduced to domains, hosting and wireframing
    • Understanding CMS & Wordpress Platform
    • Install WordPress, themes, and essential plugins
    • Explore dashboard and create pages
    • Insertion of flexbox & containers
    • Exploring the elements & widgets
    • Spacing adjustments using padding, margin, and column gaps
    • Social icons and linking
    • Optimisation of Header & Footer
    • Enquiry form creation Building menu and internal linking structure
  • 09
    Introduction to Content Marketing & Strategy
    • Content Marketing Essentials
    • Inbound vs outbound, digital vs traditional
    • Colour psychology, data, and community building
    • HubSpot Certification & strategy building
    • Branding & Buyer Focus
    • Design thinking, buyer persona, CRM, brand positioning
    • Branding vs marketing vs advertising
    • Practical Content Execution
    • Brand audit, content calendar, and workflows
    • Copywriting principles - AIDA, ad formats, creative styles
    • Buzz, moment & sensory marketing tec
    • Content Execution
    • Build Behance portfolio
    • Create spec ads & repurpose content
    • Plan personal content calendar
    • Use video/audio tools & gap analysis
    • Brand Audit Presentation
    • Present personal/brand insights Practice structured brand evaluationhniques
  • 10
    Search Engine Optimization & Google Ads
    • What are Keywords
    • Google’s dominance & data fetching process
    • Important SEO algorithms
    • Difference in white hat & black hat SEO
    • On-Page SEO Enhancements
    • Plagiarism check & Optimisations
    • Placing keywords rightly
    • Heading optimisations and its heirarchy
    • Usage of Internal & outbound linking
    • Understanding snippets & Optimising
    • Social sharing using open graph tags
    • RankMath setup & Functionalities
    • Making websites more easier for bots to crawl & understand
    • SiteKit installation - integration of tools
    • Use Google Search Console for tracking performance
    • Understand user behavior with Google Analytics
    • Manage scripts and events using Google Tag Manager
    • Guest blogging, article & forum submissions
    • Social bookmarking, document uploads, engagement hacks
    • Business listings to improve local visibility
    • Segregation of broad, phrase & exact match keywords
    • Structure of Google Ads
    • Campaign Creation & Different type of Objectives
    • Different Types of Audience & Assets
    • How to create Conversion Tracking & Remarketing Audience
    • Google Ad Practical Sessions
  • 11
    Presentation Skills
    • Presentation Skills
  • 12
    ORM, Email & Marketing Automation
    • What is ORM (Online Reputation Management)
    • Basics of influencer & affiliate marketing
    • Introduction to email marketing strategies
    • Social media automation with InstaChamp & ManyChat
    • Sample chatbot creation for Instagram & WhatsApp API intro
    • Pabbly & Zapier walkthroughs to connect platforms
    • WATI interface for WhatsApp automation
  • 13
    Soft Skills & Interview Prep
    • Presentation & communication skills
    • Resume & LinkedIn polish
    • Interview Q&A, body language & confidence tips
    • Mock interviews & career mindset
  • 14
    Agency Orientation
    • What services you can offer clients
    • How to price your work & handle cost breakdown
    • How to run client meetings like a pro
    • Freelancing vs agency career paths
    • Overview of tools, workflow & first project prep

Who This Course Is For?

This course is perfect for anyone who wants to start or grow a career in digital marketing

  • Students & fresh graduates
    Students looking to build a strong career path
  • Working professionals
    Working professionals upgrading skills for better opportunities
  • Business owners
    Business owners who want to grow their brand online
  • Career switchers
    Individuals moving from entirely different career entering the digital field
  • Homemakers
    Homemakers wanting flexible freelance work
  • Freelancers & influencers
    Freelancers & influencers wanting to scale with strategy