Build a Career in Digital Marketing

What You Will Learn

• 01

  Social Media Marketing & Meta Ads
  • Intro to Social Media Marketing & Why Meta
  • Facebook Page Access & IG-FB connection
  • Different types of content. copies and formats
• 02

  Meta Ads Manager Essentials
  • Learn Ad Objectives. Funnel flow & ad structure basics
  • Know Audience type & use of Creative Hub
  • Get familiar with Ads manager dashboards
• 03

  Inbound & Outbound Marketing
  • Buyer Persona & Buyers Journey
  • Target Audience
  • Purchase Cycle
  • Inbound Marketing Diagram
  • Marketing Funnel
  • Retargeting & Remarketing
• 04

  Advanced Meta Ads, & Business Tools
  • Learn Ad Objectives
  • Funnel flow & ad structure basics
  • Know Audience type & use of Creative Hub
  • Get familiar with Ads manager dashboards
• 05

  Computer Basics
  • This module will introduce Computer Basics and File Management
  • guide learners through using Browsers, Search Engines, and essential Keyboard Shortcuts
  • walk through Google Apps and Email Setup
  • include Typing Tests and Practice sessions for skill enhancement.
• 06

  Introduction to Digital Marketing
  • What Is Business ?
  • Functioning Departments Of A Business Marketing
  • Digital Marketing Scope & Opportunities
  • Skills Required For A Digital Marketer
  • Mass Media vs Digital Marketing
  • Importance of Digital Strategy and Data Analysis
  • Basic Computer and Design Essentials
• 07

  Personal Branding
  • LinkedIn profile optimization & content strategy
  • Instagram/Meta account setup
  • page creation and branding
• 08

  Website Development & Management
  • Importance of website
  • Get introduced to domains, hosting and wireframing
  • Understanding CMS & Wordpress Platform
  • Install WordPress, themes, and essential plugins
  • Explore dashboard and create pages
  • Insertion of flexbox & containers
  • Exploring the elements & widgets
  • Spacing adjustments using padding, margin, and column gaps
  • Social icons and linking
  • Optimisation of Header & Footer
  • Enquiry form creation Building menu and internal linking structure
• 09

  Introduction to Content Marketing & Strategy
  • Content Marketing Essentials
  • Inbound vs outbound, digital vs traditional
  • Colour psychology, data, and community building
  • HubSpot Certification & strategy building
  • Branding & Buyer Focus
  • Design thinking, buyer persona, CRM, brand positioning
  • Branding vs marketing vs advertising
  • Practical Content Execution
  • Brand audit, content calendar, and workflows
  • Copywriting principles - AIDA, ad formats, creative styles
  • Buzz, moment & sensory marketing tec
  • Content Execution
  • Build Behance portfolio
  • Create spec ads & repurpose content
  • Plan personal content calendar
  • Use video/audio tools & gap analysis
  • Brand Audit Presentation
  • Present personal/brand insights Practice structured brand evaluationhniques
• 10

  Search Engine Optimization & Google Ads
  • What are Keywords
  • Google’s dominance & data fetching process
  • Important SEO algorithms
  • Difference in white hat & black hat SEO
  • On-Page SEO Enhancements
  • Plagiarism check & Optimisations
  • Placing keywords rightly
  • Heading optimisations and its heirarchy
  • Usage of Internal & outbound linking
  • Understanding snippets & Optimising
  • Social sharing using open graph tags
  • RankMath setup & Functionalities
  • Making websites more easier for bots to crawl & understand
  • SiteKit installation - integration of tools
  • Use Google Search Console for tracking performance
  • Understand user behavior with Google Analytics
  • Manage scripts and events using Google Tag Manager
  • Guest blogging, article & forum submissions
  • Social bookmarking, document uploads, engagement hacks
  • Business listings to improve local visibility
  • Segregation of broad, phrase & exact match keywords
  • Structure of Google Ads
  • Campaign Creation & Different type of Objectives
  • Different Types of Audience & Assets
  • How to create Conversion Tracking & Remarketing Audience
  • Google Ad Practical Sessions
• 11

  Presentation Skills
  • Presentation Skills
• 12

  ORM, Email & Marketing Automation
  • What is ORM (Online Reputation Management)
  • Basics of influencer & affiliate marketing
  • Introduction to email marketing strategies
  • Social media automation with InstaChamp & ManyChat
  • Sample chatbot creation for Instagram & WhatsApp API intro
  • Pabbly & Zapier walkthroughs to connect platforms
  • WATI interface for WhatsApp automation
• 13

  Soft Skills & Interview Prep
  • Presentation & communication skills
  • Resume & LinkedIn polish
  • Interview Q&A, body language & confidence tips
  • Mock interviews & career mindset
• 14

  Agency Orientation
  • What services you can offer clients
  • How to price your work & handle cost breakdown
  • How to run client meetings like a pro
  • Freelancing vs agency career paths
  • Overview of tools, workflow & first project prep